Being a good corporate citizen can cultivate customer loyalty, as people prefer to support businesses that align with their values. Satisfied and loyal customers are more likely to become repeat buyers and advocates for the company, and today’s consumers are increasingly conscious of a company's societal impact. Furthermore, tomorrow’s customers, Gen Z ("True Gen"), are even more poised to demand ethically-centered and socially responsible products and services.
By centering a product's design and community origins into sourcing and supply chain operations, companies can create long-term value and contribute to an overall more sustainable society that appeals to your customer base—and investors. Our experts advise your team through that process, and we can also work inside of your organization for implementation of ongoing needs.
Ethiopian textile artisan, Mamoush (Left), with his family. Addis Abeba, July 2022.